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In the world of high-end moisturizers, where every cream promises a touch of indulgence, a surprising factor is causing a wrinkle in customer satisfaction: the scent.Our analysis of 7 high-end moisturizers reveals that scent matters more than you think.

New Year, New You is well underway and for 11% of Americans, that means vowing to “travel more” as a 2024 resolution. However, for those planning to trade in their old luggage for some new gear, there may be bad news as Samsonite, one of the top luggage brands, is seeing some turbulence in its ratings. Learn more.

Yogi, the Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led by Blueprint Equity

In the slippery slope of skincare marketing, the message is clear: balance is king. Read on for three takeaway tips for brand marketers and product managers.

Our deep dive into consumer reviews of 51 shampoos revealed that 19.3% of all shampoo reviews highlight the impact of the product on their hair’s texture. Read more.

Crumbling confidence in snack bar ingredients. Why Nature Valley and CLIF Bars are suffering in 2023.

As cold & flu season descends upon us, families start stocking up on their go-to cough drop brands like Halls. But recently, the iconic brand has been stumbling in the eyes of consumers and reviewers. Find out why.

SlimFast is known for its shakes, bars, and packaged meals that promise swift weight loss and convenient nutrition. The brand’s iconic shake has seen a steep decline from a 4.2 star average in 2020 to a less-impressive 3.8 stars by 2023. Learn why.

Navigating the crowded waters of the body wash market is tough. With dozens of products lining the shelves of retailers like Target and Walmart, consumers are diving deep into reviews to ensure their skin is in good hands.

With an endless array of brightly colored body washes available on shelves, standing out among the frothy competition is no small feat. However, Neutrogena seems to have cracked the code while CeraVe garners lackluster reviews. What can we learn? Find out here.