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eCommerce
6
mins read
How Amazon Product Variations are Reshaping Review Performance
eCommerce
6
mins read
How Amazon Product Variations are Reshaping Review Performance
Amazon quietly changed how reviews work across product variations, and brands are waking up to lower review counts overnight. Yogi CEO Gautam Kanumuru joined the Digital Deep Dive podcast to explain what's actually happening, why Amazon really made the move (hint: it's about AI, not just consumer trust), and what it means for how your products get discovered and recommended going forward.
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How Amazon Product Variations are Reshaping Review Performance

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5
mins read
Yogi Closes a Series A Round of Funding
5
mins read
Yogi Closes a Series A Round of Funding
Yogi, the Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led by Blueprint Equity
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Yogi Closes a Series A Round of Funding
Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
In the slippery slope of skincare marketing, the message is clear: balance is king. Read on for three takeaway tips for brand marketers and product managers.
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The Skin Care Issue: Battle of the Viral Brands
Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Our deep dive into consumer reviews of 51 shampoos revealed that 19.3% of all shampoo reviews highlight the impact of the product on their hair’s texture. Read more.
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Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Shopper Insights
3
mins read
Snack Aisle InsightsWire: What Consumers Care About in 2023
Shopper Insights
3
mins read
Snack Aisle InsightsWire: What Consumers Care About in 2023
Crumbling confidence in snack bar ingredients. Why Nature Valley and CLIF Bars are suffering in 2023.
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Snack Aisle InsightsWire: What Consumers Care About in 2023
Shopper Insights
2
mins read
Hall's Vs. Ricola: Battle of the Cough Drops
Shopper Insights
2
mins read
Hall's Vs. Ricola: Battle of the Cough Drops
As cold & flu season descends upon us, families start stocking up on their go-to cough drop brands like Halls. But recently, the iconic brand has been stumbling in the eyes of consumers and reviewers. Find out why.
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Hall's Vs. Ricola: Battle of the Cough Drops
Shopper Insights
3
mins read
The Decline of the SlimFast Shake
Shopper Insights
3
mins read
The Decline of the SlimFast Shake
SlimFast is known for its shakes, bars, and packaged meals that promise swift weight loss and convenient nutrition. The brand’s iconic shake has seen a steep decline from a 4.2 star average in 2020 to a less-impressive 3.8 stars by 2023. Learn why.
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The Decline of the SlimFast Shake
Shopper Insights
2
mins read
Shower Power: Assessing Consumer Preferences in the Body Wash Space
Shopper Insights
2
mins read
Shower Power: Assessing Consumer Preferences in the Body Wash Space
Navigating the crowded waters of the body wash market is tough. With dozens of products lining the shelves of retailers like Target and Walmart, consumers are diving deep into reviews to ensure their skin is in good hands.
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Shower Power: Assessing Consumer Preferences in the Body Wash Space
Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
With an endless array of brightly colored body washes available on shelves, standing out among the frothy competition is no small feat. However, Neutrogena seems to have cracked the code while CeraVe garners lackluster reviews. What can we learn? Find out here.
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From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
Shopper Insights
2
mins read
The Lotion Aisle: A Slippery Slope for Vaseline
Shopper Insights
2
mins read
The Lotion Aisle: A Slippery Slope for Vaseline
The lotion aisle in any grocery store is full of options. In this highly competitive space, Euverin Advanced Repair lotion is winning while Vaseline Intensive Care Body Lotion has declined in popularity and customer sentiment. Find out why.
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The Lotion Aisle: A Slippery Slope for Vaseline
Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Customer sentiment analysis is more than just a nice-to-have, it’s a strategic imperative for consumer brands. Read more to learn how brands are measuring customer sentiment and leveraging consumer insights.
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How to measure customer sentiment (and why you should be doing it)
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