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Feedback Analysis
6
mins read
Hidden Challenges of DIY Consumer Insights
Feedback Analysis
6
mins read
Hidden Challenges of DIY Consumer Insights
In today’s competitive landscape, brands rely heavily on consumer feedback to make informed business decisions. Many are considering building their own consumer feedback analytics platform to gain full control over their data and insights. However, this approach introduces several challenges, both in terms of initial setup and ongoing maintenance. Before you decide, here are 10 critical factors to consider.
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Hidden Challenges of DIY Consumer Insights

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Shopper Insights
3
mins read
Pour one out for domestic beer: Why consumers prefer cervezas
Shopper Insights
3
mins read
Pour one out for domestic beer: Why consumers prefer cervezas
In the beer aisle, Flavor & Taste reign supreme, representing 35% of all mentions across 2,055 beer reviews. Garnish/Serving is the second most discussed theme accounting for 13% of the total. Find out which beers win and why.
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Pour one out for domestic beer: Why consumers prefer cervezas
Shopper Insights
2
mins read
How Darn Tough Wins Among Popular Sock Brands
Shopper Insights
2
mins read
How Darn Tough Wins Among Popular Sock Brands
Darn Tough socks cracked the code on how to utilize competitor pain points to market and create a winning product - here's how they did it.
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How Darn Tough Wins Among Popular Sock Brands
Shopper Insights
3
mins read
Sniffing out a fake: How one product stays on top using promotional reviews
Shopper Insights
3
mins read
Sniffing out a fake: How one product stays on top using promotional reviews
In the world of men's skincare, two top themes emerge: Scent, with 30% of reviews mentioning it, and Moisturizing Effectiveness, accounting for 23% of the discussion. Read on to learn who wins and why.
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Sniffing out a fake: How one product stays on top using promotional reviews
Shopper Insights
2
mins read
Charged Conversations About Toothbrushes (And Quip's Comeback Story)
Shopper Insights
2
mins read
Charged Conversations About Toothbrushes (And Quip's Comeback Story)
Amidst the buzz of electric toothbrush innovations, a notable trend has emerged within consumer reviews across leading brands like Hum by Colgate, Oral-B, Philips Sonicare, and Quip. Read on to find out what makes a five star toothbrush according to consumers.
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Charged Conversations About Toothbrushes (And Quip's Comeback Story)
Shopper Insights
4
mins read
Strategies that Stink: How Scent Can Make or Break Star Ratings
Shopper Insights
4
mins read
Strategies that Stink: How Scent Can Make or Break Star Ratings
In the world of high-end moisturizers, where every cream promises a touch of indulgence, a surprising factor is causing a wrinkle in customer satisfaction: the scent.Our analysis of 7 high-end moisturizers reveals that scent matters more than you think.
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Strategies that Stink: How Scent Can Make or Break Star Ratings
Shopper Insights
3
mins read
Samsonite: Paying the Price for Cutting Costs on Quality
Shopper Insights
3
mins read
Samsonite: Paying the Price for Cutting Costs on Quality
New Year, New You is well underway and for 11% of Americans, that means vowing to “travel more” as a 2024 resolution. However, for those planning to trade in their old luggage for some new gear, there may be bad news as Samsonite, one of the top luggage brands, is seeing some turbulence in its ratings. Learn more.
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Samsonite: Paying the Price for Cutting Costs on Quality
5
mins read
Yogi Closes a Series A Round of Funding
5
mins read
Yogi Closes a Series A Round of Funding
Yogi, the Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led by Blueprint Equity
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Yogi Closes a Series A Round of Funding
Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
In the slippery slope of skincare marketing, the message is clear: balance is king. Read on for three takeaway tips for brand marketers and product managers.
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The Skin Care Issue: Battle of the Viral Brands
Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Our deep dive into consumer reviews of 51 shampoos revealed that 19.3% of all shampoo reviews highlight the impact of the product on their hair’s texture. Read more.
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Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Shopper Insights
3
mins read
Snack Aisle InsightsWire: What Consumers Care About in 2023
Shopper Insights
3
mins read
Snack Aisle InsightsWire: What Consumers Care About in 2023
Crumbling confidence in snack bar ingredients. Why Nature Valley and CLIF Bars are suffering in 2023.
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Snack Aisle InsightsWire: What Consumers Care About in 2023
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