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eCommerce
6
mins read
How Amazon Product Variations are Reshaping Review Performance
eCommerce
6
mins read
How Amazon Product Variations are Reshaping Review Performance
Amazon quietly changed how reviews work across product variations, and brands are waking up to lower review counts overnight. Yogi CEO Gautam Kanumuru joined the Digital Deep Dive podcast to explain what's actually happening, why Amazon really made the move (hint: it's about AI, not just consumer trust), and what it means for how your products get discovered and recommended going forward.
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How Amazon Product Variations are Reshaping Review Performance

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Shopper Insights
2
mins read
"The Pink Stuff" Case Study: Why Going Viral Isn't Everything
Shopper Insights
2
mins read
"The Pink Stuff" Case Study: Why Going Viral Isn't Everything
TikTok favorite, Stardrops “The Pink Stuff,” may be garnering the most review volume across all brands, but when looking at organic star rating, the product isn’t standing up to consumers’ expectations. At just 3.7 stars, the product is rated significantly below competitors. Read more.
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"The Pink Stuff" Case Study: Why Going Viral Isn't Everything
Shopper Insights
2
mins read
How Puma Stole the Top Spot for Running Shoes
Shopper Insights
2
mins read
How Puma Stole the Top Spot for Running Shoes
With spring just around the corner, let's dive into a competitive dataset analyzing the world of performance running shoes.Puma stands out from the pack with an impressive average star rating of 4.72 stars, positioning itself 0.44 stars ahead of the competitor average. Digging deeper into Yogi tell us why.
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How Puma Stole the Top Spot for Running Shoes
Shopper Insights
3
mins read
How Consumers Drive Innovation: A Case Study in Blenders
Shopper Insights
3
mins read
How Consumers Drive Innovation: A Case Study in Blenders
As consumers continue to prioritize durability, brands are forced to revisit their design and manufacturing strategies, potentially driving innovation and elevating industry standards for product longevity. Read more.
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How Consumers Drive Innovation: A Case Study in Blenders
Shopper Insights
2
mins read
Raising the steaks for plant-based proteins (and why consumers have beef)
Shopper Insights
2
mins read
Raising the steaks for plant-based proteins (and why consumers have beef)
In the land of the plant-based meat market, NotCo stands at the forefront, boasting an impressive average star rating of 4.34. A deep dive into Yogi tells us why.
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Raising the steaks for plant-based proteins (and why consumers have beef)
Shopper Insights
3
mins read
Pour one out for domestic beer: Why consumers prefer cervezas
Shopper Insights
3
mins read
Pour one out for domestic beer: Why consumers prefer cervezas
In the beer aisle, Flavor & Taste reign supreme, representing 35% of all mentions across 2,055 beer reviews. Garnish/Serving is the second most discussed theme accounting for 13% of the total. Find out which beers win and why.
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Pour one out for domestic beer: Why consumers prefer cervezas
Shopper Insights
2
mins read
How Darn Tough Wins Among Popular Sock Brands
Shopper Insights
2
mins read
How Darn Tough Wins Among Popular Sock Brands
Darn Tough socks cracked the code on how to utilize competitor pain points to market and create a winning product - here's how they did it.
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How Darn Tough Wins Among Popular Sock Brands
Shopper Insights
3
mins read
Sniffing out a fake: How one product stays on top using promotional reviews
Shopper Insights
3
mins read
Sniffing out a fake: How one product stays on top using promotional reviews
In the world of men's skincare, two top themes emerge: Scent, with 30% of reviews mentioning it, and Moisturizing Effectiveness, accounting for 23% of the discussion. Read on to learn who wins and why.
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Sniffing out a fake: How one product stays on top using promotional reviews
Shopper Insights
2
mins read
Charged Conversations About Toothbrushes (And Quip's Comeback Story)
Shopper Insights
2
mins read
Charged Conversations About Toothbrushes (And Quip's Comeback Story)
Amidst the buzz of electric toothbrush innovations, a notable trend has emerged within consumer reviews across leading brands like Hum by Colgate, Oral-B, Philips Sonicare, and Quip. Read on to find out what makes a five star toothbrush according to consumers.
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Charged Conversations About Toothbrushes (And Quip's Comeback Story)
Shopper Insights
4
mins read
Strategies that Stink: How Scent Can Make or Break Star Ratings
Shopper Insights
4
mins read
Strategies that Stink: How Scent Can Make or Break Star Ratings
In the world of high-end moisturizers, where every cream promises a touch of indulgence, a surprising factor is causing a wrinkle in customer satisfaction: the scent.Our analysis of 7 high-end moisturizers reveals that scent matters more than you think.
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Strategies that Stink: How Scent Can Make or Break Star Ratings
Shopper Insights
3
mins read
Samsonite: Paying the Price for Cutting Costs on Quality
Shopper Insights
3
mins read
Samsonite: Paying the Price for Cutting Costs on Quality
New Year, New You is well underway and for 11% of Americans, that means vowing to “travel more” as a 2024 resolution. However, for those planning to trade in their old luggage for some new gear, there may be bad news as Samsonite, one of the top luggage brands, is seeing some turbulence in its ratings. Learn more.
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Samsonite: Paying the Price for Cutting Costs on Quality
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